Social media has taken over. This is a bold statement but a true statement. If you look on any device, whether it is a laptop, smartphone or even a desktop computer you will surely find someone logged into a social media application. As the popularity of these sites such as Facebook, Twitter and Instagram have grown with such ferocity, so have many corporations' interests in gaining revenue from potential customers that may exists on these sites.
What this boom in social media means for large corporations is a new way of advertising and marketing their products to consumers. Social media allows fans of companies or products the opportunity to like pages in order to stay connected with the brands they love. What this means for advertisers is a way to target specific large scale audiences with specific advertising messages geared towards increasing marketshare and revenue.
Advertising employees working for corporations who may be expanding their marketing efforts to social media face the challenges of learning how difficult social media advertising can indeed be. In a study conducted almost "50% of creative media companies reported skills gaps, with skills for multiplatform content using new digital technologies a primary issue" (Bartosova, 2011). In other words, people who are used to the traditional method of advertising and marketing are having a more difficult time adjusting to how to be a successful social media advertiser.
Whether you are a social media advertising expert or just starting out some wise advice to follow can be found using this link from Entrepreneur.
Reference
Bartosova, D.
(2011). The Future of the Media Professions: Current Issues in Media
Management
Practice. JMM: The International Journal On Media Management,
13(3), 193-201.
doi:10.1080/14241277.2011.576963
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